Realize the full potential of the Mobile Internet

Mobile internet has the potential to drive data ARPU and build customer loyalty. But too often the experience is disappointing for users, who have to sift through a vast array of content and services to find something relevant. As a result, the mobile internet is currently under-exploited.

Amdocs ChangingWorlds Mobile Internet Solution applies the benefits of personalization and subscriber intelligence to enrich the mobile Internet user experience for each individual. It enables mobile service providers to profile off-portal browsing and content consumption so they can tailor the mobile portal for each individual user, and to position it firmly as the preferred entry point for mobile Internet browsing. And it also offers a sophisticated browser bar which accompanies the user off-portal and presents them with valuable tools and intuitive navigation.

The end result? A much better experience for customers, by exposing them to mobile Internet sites and services they didn’t know were there. And service providers will benefit from increased mobile Internet usage and increaseddata revenues from both on and off-portal activity.

 

Benefits

  • Encourages users to explore the open mobile internet
  • Personalizes the mobile internet experience and improves usability
  • Presents popular off-portal sites as content recommendations on portal
  • Builds enriched customer profiles based on mobile internet browsing
  • Provides intelligence on mobile internet activity and usage trends