Personalizing portal content makes it more relevant for customers, leading to increased data usage and data revenues. But how do you personalize content from external partners?

The Amdocs ChangingWorlds Mobile Content Collector enables mobile service providers to import informational and editorial content from third-party content providers onto their portal—and to personalize this content. This helps increases revenues from partner content sales.
It not only manages the import of content from registered content suppliers to the mobile portal, it also integrates images and text from external content feeds as content ‘teasers’. The teasers can then be personalized for individual users to enrich their user experience and encourage them to consume content that they would otherwise not have found.