With over 50 mobile operator customers worldwide including Vodafone Global, O2 UK & Germany, T-Mobile, Sprint, the TeliaSonera Group, CSL Hong Kong and Celcom Malaysia, the solutions from Amdocs ChangingWorlds have demonstrated significant benefits in improving mobile portal usability and growing data revenues.
At the core of the Amdocs ChangingWorlds Personalized Portal is a relevance and personalization engine that captures unrivalled subscriber intelligence. It automatically monitors the implicit behavior of online users and combines it with complimentary information like demographic profiles and billing data in order to build actionable preference profiles— without any input or actions required from the customer.

As a result, the Amdocs ChangingWorlds solution delivers a personalized, satisfying experience to millions of mobile internet users every day, helping them find relevant information, premium content, and services—quickly and easily.